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Insights from the MAJOSZ Automotive Conference at ZalaZONE

On October 3, we had the opportunity to attend the MAJOSZ Automotive Conference at the ZalaZONE Test Track. The event featured keynotes and panel discussions with government and industry leaders, focusing on the future of the automotive sector — from green transition to supply chain development.

🔍 Key takeaways:
The European and Hungarian automotive outlooks are more optimistic than last year.
Electrification is progressing, but at a slower pace due to strategic and management challenges.
The Hungarian automotive industry shows growth potential (e.g., Mercedes expanding capacity, BMW plant launch).
Competitiveness remains a challenge amid rising labor and energy costs.
Digitalization is a major untapped opportunity, especially for SMEs.
Hydrogen technology offers long-term potential, but infrastructure and cost remain hurdles.
Investment priorities are shifting — automotive is no longer in the top 10, with telecom, AI, and renewables taking the lead.

At Furukawa Electric Institute of Technology, we are also continuously researching innovations that enhance competitiveness and are committed to applying our decades of knowledge and experience in support of sustainable mobility. Contact us for our results and solutions.

October 6, 2025
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